What followed was bikes then custom made for celebrities from P. Diddy, Snoop Dogg, Fat Joe and Fergie to Adrianne Curry and Martha Stewart.
Corporates partnerships followed too with bikes designed for Russell Simmons - for his company ‘Phat Farm, Kimora Lee Simmons- for her company ‘Baby Phat’), and for MGA
Entertainment’s Superbowl LXI party, for the launch of their movie. ‘Bratz’ When Warner Bros. wanted to launch Nikki Hilton’s clothing line featuring Tweety Bird,
they contacted BHC