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TAKE A LAP AROUND
BHC’S LEGACY AND
FIND OUT WHAT’S NEXT.
IT’S A GAMECHANGER!
Beverly Hills Choppers, (BHC), was started by the iconic, late Johnny Lew Fratto, who took the customised novelty bike, and turned it into a must-have celebrity item. He then embarked on a partnership with Chuck Bretz and Noleen Mariappen to take BHC to the next level globally! BHC catapulted into the public eye when Paris Hilton, (whose bike was encrusted in Swarovski crystals and worth $250 000!!), and Kimberly Stewart drove two of the choppers down the red carpet at the Maxim Hot 100 Party.

OUR STORY
What followed was bikes then custom made for celebrities from P. Diddy, Snoop Dogg, Fat Joe and Fergie to Adrianne Curry and Martha Stewart. Corporates partnerships followed too with bikes designed for Russell Simmons - for his company ‘Phat Farm, Kimora Lee Simmons- for her company ‘Baby Phat’), and for MGA Entertainment’s Superbowl LXI party, for the launch of their movie. ‘Bratz’ When Warner Bros. wanted to launch Nikki Hilton’s clothing line featuring Tweety Bird, they contacted BHC
to create a cross promotion BHC/Tweety bike for the event. BHC bikes were covered by every major magazine, newspaper and tabloid television show during their unveiling, including ‘The Fabulous Life of Young Hot Hollywood.’ The brand was then expanded to Beverly Hills Angels clothing and jewelry lines, with a launch and 7 figure licencing deal in Japan.

With increasing interest and demand for an extended range, Johnny, Chuck and Noleen began working on plans to give their brand’s fan and customer base what they wanted. Very sadly, during that time, Johnny lost his battle to cancer. We are proud to say that his legacy lives on, and an exciting new range will be unveiled soon.

Even more exciting is the female-led range that we can’t wait to show you, championed by Noleen, and one that is long overdue in the motorcycle industry!
What's Next
MORE CUSTOM OPTIONS
A FEMALE-LED RANGE
WIDER RANGE OF PRODUCTS
YOUR DESIGNS FEATURED